Will power, reasoning  and logic all take place in the conscious mind.  However, the conscious mind makes up only 10-12% of our mind power.  
The unconscious mind makes up the other 88-90%.  

The Unconscious Mind...

"In evolutionary terms, the conscious mind is a recently developed luxury, while the unconscious, that which scans the environment for threats and opportunities, is a necessity.....Your conscious mind is only able to process approximately fifty bits of information a second, whereas your unconscious mind processes approximately eleven million bits per second.  So the conscious mind is constantly making rationalizations to explain actions that the unconscious already performed."  
From the Genie in Your Genes by Dawson Church, PhD.   

Our habits are often due to "automatic behaviors" triggered by old associations stored in our unconscious mind.  Trying to modify these behaviors through will power alone can be extremely difficult. Hypnosis, imagery and NLP allow us access to the unconscious so that we can change associations to create new "automatic behaviors" that are in line with our goals.  
Reprogramming your unconscious script gives you a huge advantage toward attaining your goals.  
It gives you the Unconscious Edge!
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Look below the surface!
Go deep!  There is more of you  there...
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Over 1,200 people a day, die from causes directly related to smoking.  That is over 438,000 people annually or more than all U.S. casualties in World War II and more than seven times the U.S. casualties in the Vietnam War. 
And that is every year! 
Cigarette smoke contains over 4,000 chemical compounds, over 200 of which are known to be poisonous and over 60 have been identified as carcinogens.  
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Picture yourself as a non-smoker!  Take a deep breath and enjoy filling your lungs with fresh air.  Feel more energy and see how relaxed you have become! Notice the fresh taste in your mouth and the subtle fragrances that you now enjoy!  Free yourself of the burden of smoking!